
CS-01|US TikTok UGC: 30s Hook + Family POV
- Goal: Increase awareness & conversion.
- Creative: 3s Strong Hook (Mom Worried → Baby Comforted), POV Family Story, CTA Use Code
- Activation: Native ads + whitelist; multi-hook version A/B; remarketing
CTR 4.8%
3s VTR 42%
ROAS 1.6x






